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Archive for September 2nd, 2016

Special Tortillas

The moderators for the presidential debates were announced this morning and then this tweet came out:

JORGE RAMOS ‏@jorgeramosnews 24m24 minutes ago

Congratulations to all the journalists chosen for the Presidential and Vice-Presidential debates. But, again, no Latin@s among them.

I wonder if the Donald Trump campaign had anything to this.

The Chron E-Board really hit Trump on his speech from the other night. Here is how the E-Board ends their take today:

For a little while Tuesday afternoon, it seemed as if the Republican nominee for president of the United States had risen to the occasion. Standing next to the Mexican president, he seemed almost thoughtful, reasonable, courteous and restrained. No doubt, the new, more presidential Trump made Clinton supporters a tad bit anxious.

They needn’t have worried. All it took was a raucous, adoring crowd in Arizona egging him on and a speech prepared with input from the hardliner side of the campaign team for the real Donald Trump to reemerge. If he’s the symbol of this great nation after November, our southern neighbors might have second thoughts about a wall – a wall protecting them from us.

Here is the entire take: http://www.houstonchronicle.com/opinion/editorials/article/The-real-Trump-9198897.php.

The ‘Stros have 29 games remaining. How many of the 29 are with teams with losing records?

From the Bésame Mucho Department:

Well that didn’t last long. No se puede! Here is from MSN.com:

Half the members of Donald Trump’s Hispanic advisory board are readying their resignations Thursday, following the Republican nominee’s hardline speech on immigration policy in Phoenix, Arizona the previous night.

That’s according to another Hispanic Trump adviser, who told CBSN contributor Leslie Sanchez that several of the 23 board members were ready to yank their support for the billionaire.

Here is the entire story: http://www.msn.com/en-us/news/politics/half-of-trumps-hispanic-advisory-board-reportedly-ready-to-resign/ar-AAinnZS?li=BBnb7Kz&ocid=UE01DHP.

What did they expect?

Bésame, bésame mucho

Como si fuera esta noche

La última vez

There are a few Latinos still sticking with Trump including the dumbarse Marco Gutierrez and his taco truck comment.

Siete Family Foods got a write up in the latest Forbes.com.   That’s my sister Aida’s family’s unique tortilla making company based in Austin. Here is the first half of the write up.

When Veronica Garza started concocting grain-free tortilla recipes in her home kitchen in 2010, her main goal was to create a food that she and her family could eat on her restrictive, anti-inflammatory diet.

Diagnosed with the autoimmune condition lupus in 2004, Veronica had cut out all grains to fight her disease. In solidarity, her four siblings and her parents stopped eating them, too. But that posed a problem for this Mexican-American family from Laredo, TX, who considered tortillas, made from corn or wheat, a culinary staple.

“I was missing certain foods in my life, and tortillas were one of them,and I started realizing there were other people looking for the same thing,” Veronica said.

Veronica always knew in her heart that her tortillas had business potential – appealing to the gluten-free and the Paleo crowds alike — but she just didn’t know exactly how to get started. She had an MBA and worked as an instructor at Texas A & M International University in Laredo, but she knew nothing about the ins and outs of the food biz.

It took four years and a lot of convincing from her little brother, Miguel, a lawyer who was doing business development in Austin for a health care startup, to go pro.

It all started quaintly enough, with Miguel and Veronica paying a visit to an Austin natural foods coop called Wheatsville with their samples in a plastic Ziplock bag. The buyer liked what he tasted. He told the siblings what they needed to do to get started: how to find a commercial kitchen, get liability insurance and so forth. And he gave them their very first order. 

In just two years, Siete Family Foods has gotten its tortillas into some 400 retailers around the country, including a number of Whole Foods stores. So far, they’ve mostly bootstrapped, and have taken on a couple of angel investors. Miguel won’t disclose their revenue.

“We were lucky enough to knock on some doors here in Austin and get some guidance from people here making food products,” said Miguel, 29.

Those mentors would prove critical in helping this fledgling business take off. Perhaps even more crucial to their success to date, the Garzas are a close-kinit, loving family who actually like spending time together. They already knew what it was like to run a business together as co-owners of a gym in Laredo, TX.

Miguel and Veronica launched Garza Food Ventures LLC in 2014 with their first product, an almond-based tortilla, under the brand name Must B Nutty. They did so with the financial support and sweat equity of the entire Garza family. Miguel became CEO and Veronica, now 35, took on the roles of chief innovation officer and president.

The Garzas found a gluten-free, commercial kitchen in Austin to rent by the hour and every weekend, Veronica and her parents would commute three hours to Austin from Laredo to make the tortillas, late into the night. When they got into their first Whole Foods, in February 2015, Miguel posted a picture to Instagram and things started to take off.

“It was always an ‘oh crap moment,’ because we knew were going to have to get back into the kitchen and make more,” Miguel said.

Around that time, Miguel and Veronica also listened to the advice of their food-industry mentors, and decided to rebrand their business and their tortillas as Siete Family Foods, after the seven members of the Garza clan. “We felt like a rebrand was necessary because at the time we were selling one product, an almond tortilla, and we had grander visions for where we could go from there,” explained Veronica. “With the name, Must B Nutty, we felt limited as to the products we could sell and the company we could become.  We also realized that our family was at the core of our business and we wanted a brand name that was representative of that. “

You can check out the rest of the story here: http://www.forbes.com/sites/robindschatz/2016/08/31/what-an-austin-tortilla-startup-has-learned-about-food-family-and-finding-mentors/#3c8f749b19e7.

The ‘Stros have 10 games left with teams playing under .500 ball of course. 3 with the A’s and 7 with the Angels.

The next 16 are with teams still contending.

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